Product Marketing Manager

Profile

The Product Marketing Manager is responsible for product commercialization efforts to ensure the successful launch and competitive positioning of IAS’s products globally. You will collaborate with cross-functional teams including, but not limited to Sales/Business Development, Business Operations, Product, Sales, Customer, and Marketing teams, to drive commercial success through data-driven analysis and marketplace intelligence, customer-centric messaging, and creative problem-solving.
What you’ll get to do:
Product Commercialization

Develop go-to-market plan and lead cross-functional and distributed teams to bring products to market
Become a subject matter expert on IAS’s solutions and partnerships to develop campaigns to generate demand and drive product adoption
Define buyer personas, their pain points, buying process, and criteria, and transfer knowledge to Product and Sales
Develop compelling messaging and positioning for products that translate to one-sheets, decks, and email communications
Partner with broader marketing, product, sales, and customer teams to analyze market feedback and competitive intelligence globally to:

Keep IAS up-to-date with market trends and keep us ahead of the competition
Feed roadmap prioritization process
Identify monetization opportunities
Sales Enablement and Revenue Support

Drive revenue by building simple and differentiated sales narrative tied to IAS’s value proposition and target market segments
Collaborate with Demand Generation, Content Strategy, and Comms teams to create compelling thought leadership content and sales collateral to drive product adoption and conversion
Work with Sales Learning and Development team on training strategy to support
Key stakeholder and contributor to cross-functional product task forces, discussing short and long-term product strategy
Team management & strategy

Develop and mentor a small team of Product Marketers o
What you’ll need:
3-5 years' product marketing experience in advertising technology/media
Experience building and executing marketing and go-to-market plans and campaigns
Excellent storyteller; knowledge of how to build a story and produce great content
Strong technical/product acumen, able to translate complicated concepts and capabilities in a simple, clear, and concise manner
Strong analytical skills and a data-driven mindset
Superb communication skills, verbal and written, naturally curious, asks great questions
Ability to influence and motivate colleagues across a distributed and cross-functional team setup
Recognized self-starter, who takes initiative, capable of flourishing in fast-paced and dynamic environment
BA/BS degree required, MBA or advanced degree a plus
About Integral Ad Science
Integral Ad Science (IAS) is a global leader in digital ad verification, ensuring that ads are viewable by real people in safe and suitable environments. IAS’s mission is to be the global benchmark for trust and transparency in digital media quality for the world’s leading brands, publishers and platforms. We do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009 and headquartered in New York, IAS works with thousands of top advertisers and premium publishers worldwide. IAS is part of the Vista Equity Partners portfolio of companies. For more information, visit integralads.com
Equal Opportunity Employer:
IAS is an equal opportunity employer, committed to our diversity and inclusiveness. We will consider all qualified applicants without regard to race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability or age. We strongly encourage women, people of color, members of the LGBTQIA community, people with disabilities and veterans to apply.
California Applicant Pre-Collection Notice:
We collect personal information (PI) from you in connection with your application for employment or engagement with IAS, including the following categories of PI: identifiers, personal records, commercial information, professional or employment or engagement information, non-public education records, and inferences drawn from your PI. We collect your PI for our purposes, including performing services and operations related to your potential employment or engagement. For additional details or if you have questions, contact us at ****.
To learn more about us, please visit
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****Attention agency/3rd party recruiters: IAS does not accept any unsolicited resumes or candidate profiles. If you are interested in becoming an IAS recruiting partner, please send an email introducing your company to ****. We will get back to you if there's interest in a partnership.

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