Sr. Events Audience Acquisition Manager

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Sr. Events Audience Acquisition Manager
at **MEMBERS ONLY**SIGN UP NOW***.
Mountain View, CA
BE PART OF BUILDING THE FUTURE.
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Pure is blazing trails and setting records:
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across these dimensions
And, our 4,000 employees are emboldened to make Pure a faster, stronger, smarter company as we go
If you, like us, say “bring it on” to exciting challenges that change the world, we have endless opportunities where you can make your mark.
SHOULD YOU ACCEPT THIS CHALLENGE...
While candidates in the listed locations are encouraged for this role, we are open to remote candidates in other locations.
Reporting to the Senior Director, Events, this Senior Events Audience Acquisition Manager at **MEMBERS ONLY**SIGN UP NOW***. will work with Marketing and Sales team members to generate demand and improve operations for the Accelerate event and other corporate events.
Specifically, you will lead the marketing and audience acquisition strategy, improve conversions through channel/funnel analysis, and oversee sales enablement. You will also support the team in accomplishing a mix of other essential conference components like ancillary events, onsite demand generation programs, audience experiences, and more.
The impact you will have:
Manage Tier 1 event marketing strategy through collaboration with teams including Product Marketing, digital, content, events, creative, social, ABM and regional field marketing teams
Oversees the attendee revenue and delegate goal numbers for Accelerate and other Tier 1 Events.
Ensure programs exceed targets related to multi-channel audience acquisition, sales meetings, pipeline and funnel conversions, making recommendations to address coverage gaps including working with the SDR and AE teams on targeted campaigns
Report and optimize the performance of promotions in partnership with the data analytics team to ensure the most efficient way we expand audience acquisition across priority segments
Efficient project management and execution with Marketing and Sales workstreams
Smooth operations of Tier 1 marketing campaigns within agreed-upon Marketing Operations processes, service level agreements, and approved technology/systems
Analyzes engagement cadences with an eye toward continual improvement and up-to-date messaging.
Partners with sales and marketing management to continually experiment and optimize critical elements such as messaging, marketing segments, and prospect lists via insights gathered from demand generation efforts
Develops and maintains a playbook with processes and best practices such as sales sequence, sales pitches, and qualification tactics.
Develops best-in-class consistent, convincing communication strategies, and prospecting techniques with marketing and sales leaders.
Ensure adherence to GDPR, data and data processing regulations
WHAT YOU’LL NEED TO BRING TO THIS ROLE...
10 years marketing experience, of which 5 years experience in demand generation or event marketing in a high-growth tech environment
Excellent written skills, including comfort in writing promotion materials
Excellent project management skills and ability to work cross-functionally
Strong leadership skills and experience managing multiple stakeholders and senior executives to develop and execute marketing initiatives.
Efficient project management skills to build cohesive communication plans, and create agreement across groups
Must be metrics-driven
Experience having pipeline building responsibility
Ability to multi-task and prioritize in a fast-paced and dynamic work environment
Experience with Salesforce.com, Tableau, and Marketo (building emails, lists and landing pages)
Ability to work in a team environment as well as independently
Aptitude towards technology and the IT Industry
Creative and resourceful with a strong sense of initiative
#LI-REMOTE, #LI-HYBRID, #LI-ONSITE
BE YOU—CORPORATE CLONES NEED NOT APPLY.
Pure is where you ask big questions, think differently, and make an impact. This is not just a job, but a place where you have a voice and can accelerate your career. We value unique thoughts and celebrate individuality, and with ample opportunity to learn, develop yourself, and expand into different roles, joining Pure is an investment in your career journey.
Through our Pure Equality program, which supports a flourishing field of employee resource groups, we nourish the personal and professional lives of our team members. And our Pure Good Foundation gives back to local and global communities through volunteering and grants.
And because we understand the value of bringing your full and best self to work, we offer a variety of perks to manage a healthy balance, including flexible time off, wellness resources, and company-sponsored team events.
PURE IS COMMITTED TO EQUALITY.
Research shows that in order to apply for a job, women feel they need to meet 100% of the criteria while men usually apply after meeting about 60%. Regardless of how you identify, if you believe you can do the job and are a good match, we encourage you to apply.
Pure is proud to be an equal opportunity and affirmative action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or any other characteristic legally protected by the laws of the jurisdiction in which you are being considered for hire.
If you need assistance or an accommodation due to a disability, you may contact us at
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DEEMED EXPORT LICENSE NOTICE.
Some positions may require a deemed export license for compliance with applicable laws and regulations. Please note: Pure does not currently sponsor deemed export license applications so we are unable to proceed with applicants requiring stated sponsorship.
PURE’S COMPLIANCE WITH THE U.S. GOVERNMENT COVID-19 MANDATE
In accordance with Pure’s policies, current and anticipated federal regulations, and our ongoing commitment to prioritizing the health and well-being of our employees, partners, and customers, and the community at large, where permitted by law, all Pure employees and contractors working in the United States are expected to be fully vaccinated against COVID-19 prior to your start date.
Should you require an exemption for medical or religious reasons, you must initiate Pure’s exemption request process which will determine if an exemption can be granted in accordance with applicable local, state, and/or federal law.

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