Senior Manager Search Marketing - CALVIN KLEIN

Profile

POSITION SUMMARY: 

The Sr. Manager, Search Marketing is responsible for developing, executing and analyzing paid and organic search for Calvin Klein.  The primary function of this role is to analyze campaign demand and traffic data to derive conclusions and actionable insights to improve program efficiency and grow new customers. Further, this person must be organized, paying attention to the most minute of details, reacting to trends in the marketplace. Additionally, this person must be an analytical thinker, relying on the numbers to steer the ship through budget, creative and audience. The candidate must be experienced and comfortable reporting results and educating all levels of management.  The Sr. Manager, Search Marketing will work alongside a talented and growing media team.

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB: 

• Responsible for strategic approach of SEM campaigns to hit program specific ROI goals and ensure sales targets are being met

• Build out campaigns that optimize against an acquisition forecast

• Monitor and report on portfolio performance daily, develop reporting and insight capabilities and processes to effectively assess progress and opportunities from various campaigns

• Develop the creative testing plans such as headlines, copy, ad types, landing pages, automation, and audiences for continuous performance improvement

• Monitor and report out organic search results as it relates to changes in SEM program, performing keyword research, bench-marking changes and working cross functionally with DTC team on the technical roadmap

• Collaborate with UX, site optimization and buying teams to exchange business insights in support of all owned & operated CK opportunities

• Track the market for trends, opportunities, and use that information to make recommendations

• Partner with CMI & Digital Innovation teams on research & new search capabilities

• Own the relationship with our agency and google representatives collaborating to brainstorm and strategize on a long term, proactive roadmap 

QUALIFICATIONS & EXPERIENCE:

Experience:  

7+ years of digital marketing experience at a retailer or agency within Paid and Organic Search. Experience managing a paid search program to a profitable ROI

                    

Education:  

• Bachelor's degree in business or related field

Skills:

• Highly motivated self-starter

• Comfortable working independently to achieve a successful result

• Strong analytics and presentation skills

• Experience with Google Analytics, Adobe Omniture, or similar reporting tool

• Data, technical focused individual with web analytics experience

• Proficiency in MSFT Office; deep experience with data analysis in Excel

• Collaborative team-player yet comfortable with independence

• Can multi-task, prioritize, and balance time across brands, multiple partner relationships and internal initiatives on a daily basis while maintaining a profound attention to detail

• Relentless commitment to quality and efficiency

,industry:Retail,title:Senior Manager, Search Marketing - CALVIN KLEIN,datePosted:2021-06-07T00:00:00.000 0000,@context:****Sr. Manager, Search Marketing is responsible for developing, executing and analyzing paid and organic search for Calvin Klein. The primary function of this role is to analyze campaign demand and traffic data to derive conclusions and actionable insights to improve program efficiency and grow new customers. Further, this person must be organized, paying attention to the most minute of details, reacting to trends in the marketplace. Responsible for strategic approach of SEM campaigns to hit program specific ROI goals and ensure sales targets are being met. Build out campaigns that optimize against an acquisition forecast. Monitor and report on portfolio performance daily, develop reporting and insight capabilities and processes to effectively assess progress and opportunities from various campaigns. Develop the creative testing plans such as headlines, copy, ad types, landing pages, automation, and audiences for continuous performance improvement. Monitor and report out organic search results as it relates to changes in SEM program, performing keyword research, bench-marking changes and working cross functionally with DTC team on the technical roadmap. Collaborate with UX, site optimization and buying teams to exchange business insights in support of all owned & operated CK opportunities. Track the market for trends, opportunities, and use that information to make recommendations. Partner with CMI & Digital Innovation teams on research & new search capabilities. Own the relationship with our agency and google representatives collaborating to brainstorm and strategize on a long term, proactive roadmap . Can multi-task, prioritize, and balance time across brands, multiple partner relationships and internal initiatives on a daily basis while maintaining a profound attention to detail. ,skills:proactive, adobe omniture, digital marketing, digital innovation, digital marketing experience, business insights, presentation, educating, analytics, brainstorm, organized, data analysis, search marketing, comfortable working independently, motivated self-starter, attention to detail, msft office, insight, research, automation, web analytics, keyword research, google analytics, multi-task, collaborative, organic search, Online Marketing Analyst, Digital Marketing Assistant, Online Marketing Manager, Digital Marketing Associate, Digital Marketing Intern, Head of Digital Marketing Strategy, Director of Digital Marketing, Digital Marketing Executive, Digital Marketing Analyst, Digital Marketing Strategist} Senior Manager, Search Marketing - CALVIN KLEIN in New York, New York, United States of America | Marketing at PVH

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