Email Specialist Ecommerce - Tommy Hilfiger

Profile

The Email Specialist is a detail oriented, analytical role, that is critical in driving customer retention, efficiently converting prospective customers, delivering a best in class customer experience, and ultimately growing Tommy.com revenue.The Email Specialist will work directly with the eCommerce Media Manager on strategy, planning, reporting, and will have primary ownership over execution. This role will work closely with the eCommerce Media Manager on campaign and behavioral email programs from start to finish, including developing the email calendar, analyzing and reporting results, and optimizing campaigns for delivery and KPIs.Responsibilities:Develop email marketing campaigns, test plans, and deployment strategyConduct user-end testing of email marketing campaigns to ensure accuracy of content, linking, and trackingAnalyze and develop data-driven business cases for action and success measuresLeverage audience insights and segmentation to build multi-channel marketing campaignsManage campaign and planning calendarsCoordinate media campaigns with brand initiatives and key launch datesConduct research on industry trends and market opportunitiesQA email deployments, promotions, site refreshes, and new featuresAbility to work in a fast-paced environment while meeting strict deadlinesQualifications:Bachelor’s degree in marketing, business, or other related field, or equivalent experienceThe ideal candidate has an interest in fashion and digital commerce marketing, is a motivated self-starter, and has the capacity to be both creative and analytically minded. This person is team-oriented with a strong work ethic and an eye for detail 2-3+ years of email or digital marketing experience, including execution and performance analysis, ideally in a DTC environmentExperience and/or familiarity with ESP platform and knowledge of overall email processesStrong project management and organizational skillsEmail reporting experience; knowledge of email metrics and ability to identify trends and translate data into actionable business insightsProven ability to drive creative solutions and accomplish tasks in a timely mannerEnthusiastic, highly-motivated self-starter with a strong work ethic and an intense focus on achieving resultsUnderstanding of digital-based consumer behavior and direct marketing principles, such as A/B test design and analyticsThis role will have ownership of executing Tommy.com campaign and behavioral email programs and will partner with and support the eCommerce Media Manager in planning, strategy, and post-campaign analysisProactive in thought and execution; always one step ahead and can quickly problem solveSkilled in project management with the ability to manage a large number of campaigns, tests, and deliverables within a deadlineStrong interpersonal skills to collaborate effectively with cross-functional teams across creative and analytical teamsEager to take on new task and help where needed in order to growPosition is based in our NYC office; must be able to work remotely, as needed **MEMBERS ONLY**SIGN UP NOW***.. or its subsidiary (PVH) is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications, consistent with applicable law and without regard to race, color, sex, gender identity or expression, age, religion, creed, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH also has a strong corporate commitment to inclusion, diversity and to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential. To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant’s current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH,datePosted:2020-12-04T00:00:00.000Z,title:Email Specialist, Ecommerce - Tommy Hilfiger,@context:****Specialist, Ecommerce - Tommy Hilfiger in New York, New York, United States of America | E-Commerce at PVH

Company info

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