Customer Marketing Manager - Military Veterans

Profile

Glanbia is a global nutrition company, grounded in science and nature and dedicated to providing better nutrition for every step of life’s journey.Today’s consumers are increasingly aware of the importance of nutrition in improving their overall health and well being. They are searching for better, healthier and smarter nutritional solutions that fit their lifestyles.u003cbru003eu003cbru003eGlanbia takes pure and clean ingredients including milk, whey and grains, and using our expert knowledge and capabilities we produce high-quality nutritional ingredients and branded consumer products for our customers and consumers worldwide.u003cbru003eu003cbru003eWe employ over 6,000 people across 32 countries and our products are sold or distributed in over 130 countries with an annual turnover of €3.6 billion. Our major production facilities are located in Ireland, the US, the UK, Germany and China. We have four segments; Glanbia Performance Nutrition, Global Ingredients, Dairy Ireland and Joint Ventures u0026amp; Associates. Our shares are listed on the Irish and London Stock Exchanges (symbol: GLB).u003cbru003eu003cbru003eCustomer Marketing Manager u0026nbsp;u003cbru003eu003cbru003eGlanbiau0026nbsp;u0026nbsp; u0026nbsp;u003cbru003eu003cbru003eJoin this dynamic team focused on delivering better nutrition for every step of life’s journeyu0026nbsp;  u0026nbsp;u003cbru003eu003cbru003eThe Opportunityu0026nbsp;u003cbru003eu003cbru003eThe Customer Marketing Manager (CMM) is a key member of the Glanbia Nutritional’s (GN) Customer Marketing Team and serves as a critical partner to the North America commercial sales organization.u0026nbsp; The CMM is responsible for leading the development and implementation of channel u0026amp; account-specific programs that effectively support and translate our core business objectives and strategies at the key account level into tangible growth drivers. This permanent position will report to the Vice President, Marketing u0026amp; Insights. u0026nbsp;u003cbru003eu003cbru003e- Closely collaborate with product marketing, insights, and the commercial team to translate products u0026amp; platforms into actionable key account marketing plans that drive profitable growth behind priority initiatives.u0026nbsp;u003cbru003eu003cbru003e- Lead the strategy, project development and cross-functional management, execution u0026amp; review/look-back of quarterly promotional campaigns that will highlight GN’s core capabilities built around a fully-integrated marketing support plan.u0026nbsp; u0026nbsp;u003cbru003eu003cbru003e- Create channel and account-specific marketing plans and tactics to align with and support defined national campaigns/programs, product launches, and other national or regional initiatives.u003cbru003eu003cbru003e- Partner with the digital marketing group to translate key customer campaigns to digital, demand-generating content and collaborate with the digital marketing group to optimize ABM campaigns.u0026nbsp; Review campaign effectiveness (impressions, page views, leads, etc) and report back to the commercial group for further developmentu003cbru003eu003cbru003e- Establish a strong understanding of key customers and their categories to identify new opportunities based on a combination of business u0026amp; data analysis, insights, u0026amp; commercial team engagement.u0026nbsp; Become THE marketing point person for commercial engagement, and serve as the single point of contact and spokesperson for the Marketing team in customer-facing discussions.u003cbru003eu003cbru003e- Proactively seek opportunities to refresh the Customer Marketing Toolbox with new methods of supporting our customers u0026amp; products.u003cbru003eu003cbru003e- Assess the cost/benefit of, and manage external agency and vendor relationships.u003cbru003eu003cbru003e- Leverage end-user, customer and category insights to create areas for 'solution-selling'u003cbru003eu003cbru003e- Serve as the voice of our accounts and commercial team to provide 360-degree input to New Product Development (NPD)u003cbru003eu003cbru003e- Track, measure and report out on the ROI of account-based and customer marketing initiatives, and secure cross-functional alignment to reallocate funds based on learningu003cbru003eu003cbru003eThe Skills you will bring to the teamu003cbru003eu003cbru003e- Bachelor's degree in business, marketing or another related field required, MBA preferredu003cbru003eu003cbru003e- 5 years of customer marketing, account-based marketing, product marketing, or shopper marketing experience required, with 3 years in a B2B environment.u0026nbsp;u003cbru003eu003cbru003e- Proficient in Microsoft applications Word, Excel u0026amp; PowerPointu003cbru003eu003cbru003e- Familiarity u0026amp; previous use of CRM tools, such as C4C or Salesforceu003cbru003eu003cbru003e- Experience in a matrix organization a plusu003cbru003eu003cbru003eIf you think you have what it takes, but don't necessarily meet every single point on the job description, please apply!u003cbru003eu003cbru003eWhere and how you will worku0026nbsp;u0026nbsp;u003cbru003eu003cbru003eThe opportunity will be based in Chicago, IL or Twin Falls, ID with hybrid working arrangements available through our Smart working model which allows you a greater choice in how you work and live, giving you a better work-life balance. u0026nbsp;u003cbru003eu003cbru003eWhat we would like to offer you! u0026nbsp;u003cbru003eu003cbru003eThe opportunity to develop your career on a global stage, continuous learning through an on-demand learning platform, and acompetitive compensation package including staff discounts, generous family leave policy, health u0026amp; dental plan, competitive salary, 401K. u0026nbsp;u003cbru003eu003cbru003eAbout Glanbia u0026nbsp;u003cbru003eu003cbru003eThe Glanbia Group comprises three divisions: Glanbia Performance Nutrition, Glanbia Nutritional's, and Joint Ventures. Collectively and with our partners we offer an incredible breadth of expertise in nutrition. We employ a team of 6,000 people, work with global food and beverage companies, and sell our award-winning and market-leading products in 130 countries worldwide. u0026nbsp;u003cbru003eu003cbru003eAt Glanbia, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a variety of candidates, we will give your application consideration, without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.u003cbru003eu003cbru003eAt Glanbia, our culture celebrates individuality, knowing that together we are more.

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