Area Director of Sales amp Marketing

Profile

DescriptionnnThe Area Director of Sales & Marketing has direct oversight of the Sales, Marketing and Events/Banquet operations of Quirk Hotels (Richmond & Charlottesville).  Responsibilities include the Sales, Marketing and Events Budget/P&L, revenue forecasting, advertising, marketing, developing and writing business plans, and ownership meetings.  Additionally, this role leads the development and implementation of both short-term and long-term strategies in all sales, catering and marketing channels to achieve hotel’s revenue goals and increase market share performance.   The Area Director of Sales and Marketing leads sales and event managers, trainees, interns, and administrative staff.  They manage recruitment and hiring of sales and event services staff, training, managing and coaching managers in their selling and servicing process in order to meet company goals and maximize hotel revenues. Must be able to train and monitor the group and transient contractual agreement process, quoting rates, sending referrals, setting traces, and the management of retention, reactivation, and acquisition accounts. The Area Director of Sales and Events reports directly to the General Manager of each hotel.    As a member of each property's Leadership Committee, the Area Director of Sales and Marketing is a highly visible role.  nQualificationsnn Relevant Sales and Event Services experience Demonstrated ability to effectively interact with people of diverse socioeconomic, cultural, disability, and ethnic backgrounds Professional presentations skills Must be a caring leader that builds trust and engagement by cultivating genuine relationships. Innovative thinker that will challenge business processes and concepts in order to drive results. Must be creative and strategic in developing marketing/advertising campaigns and be managing various social media platforms Clear, concise written and verbal communication skills Excellent organizational and time management skills Must be proficient with computers as well as Microsoft Word, Excel and the internet Comfortable with sales and revenue systems/programs Flexible to work some nights and weekends when necessary based on business and staffing needs Source: Hospitality Online,

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