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Copy Writer - East

Location
Boston, MA, United States

Posted on
Mar 10, 2023

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u003cpu003eOver the past 15 years, we have seen a shift in the focus of business models across every industry – from selling physical products via one-time transactions to monetizing services via ongoing customer (aka subscriber) relationships. This is the “Subscription Economy” a phrase coined by our CEO, Tien Tzuo, he even wrote the book on it:u003ca href=****u003c/au003eu003ca href=****have realized that the path to growth going forward is to establish direct, digital relationships with their customers, and monetize these relationships through an ever growing set of digital services.u003c/pu003enu003cpu003eu003cstrongu003eOur vision is simple: u003c/strongu003ewe call it “The World Subscribed.” It’s the idea that one day every company will join the Subscription Economy --u003ca href=****u003c/au003eu003ca href=****$1.5 Trillion opportunityu003c/au003e by 2025 according to UBS.u003c/pu003enu003cpu003eu003cstrongu003eOur mission:u003c/strongu003e to power the world’s best companies to win in the Subscription Economy.u003c/pu003enu003cpu003eu003cstrongu003eThe Teamu003c/strongu003eu003c/pu003enu003cpu003eOur Marketing team plays a pivotal role in evangelizing the subscription economy and sustaining Zuora’s rapid global growth. ZEO marketers are world-class storytellers and strategic campaign builders. We are a design-driven organization that loves to collaborate, innovate, and tackle tough technical and conceptual projects. Traditional cookie-cutter B2B marketing is taboo here. Instead, with everything we do — from marketing operations to brand design — we strive to create original solutions and stand out from the crowd. We are energized by our work, inspired by our team, and always looking to take our marketing to the next level.u003c/pu003enu003cpu003eu003cstrongu003eWHAT YOU’LL ACHIEVEu003c/strongu003eu003c/pu003enu003cpu003eDo you love to write? Can you translate business jargon into copy that's confident, clear, and human?u0026nbsp; Reporting to the Director of Content Strategy, this is a role that requires hands-on content u0026amp; communications expertise working with a content strategy team.u003c/pu003enu003cpu003eThe ideal candidate is a content marketing professional with a strong writing background, excellent story-telling skills, and extensive experience within B2B Marketing organizations. You will execute on our content strategy, helping craft and evangelize our mission of helping the world’s best companies succeed in the subscription economy. This person will partner with a team of writers, creators, and media strategists in producing compelling content and messaging that supports brand awareness, industry thought leadership, customer advocacy, engagement, and retention goals across the company, while continuously identifying trends and opportunities to amplify the Zuora brand. Aligning to these business needs and priorities, you will employ a heavy bias toward delivering a high-value content, messaging, and assets across owned, earned, and partnered media channels including press, blogs, videos, social media, eBooks, event keynotes, and more. Your work will impact the positioning, personality and preference for the Zuora brand on a global level, and help Zuora fulfill its mission of revolutionizing the way the world does business.u003c/pu003enu003cpu003eu003cstrongu003eYOUR ABILITIES u0026amp; RESPONSIBILITIESu003c/strongu003eu003c/pu003enu003culu003enu003cliu003eDon't just write. Be a strategic advisor to senior marketers, helping to clarify business objectives, define key messages, and differentiate Zuorau003c/liu003enu003cliu003eB2B marketing experience is a plus; however we welcome anyone with a strong portfolio and a proven track record of delivering high-quality content at scale.u003c/liu003enu003cliu003eDevelop compelling messaging, copy and innovative approaches for campaign assets, including marketing collateral, infographics, web copy, social media, and email.u003c/liu003enu003cliu003eThe ability to support a global communications and editorial plans that map to brand, customer engagement, growth, retention, and account-based strategiesu003c/liu003enu003cliu003eExecute on the direction of brand, product and content marketing campaigns - ensuring our content inspires audiences with thoughtful, and differentiating messagingu003c/liu003enu003cliu003eBest-in-class standards for content quality across a range of formats e.g. written, visual, video, news, hybrid live/event-based content both on and offlineu003c/liu003enu003cliu003ePartner with the Marketing Team and stakeholders across the company to Develop original, breakthrough creative, messaging, copy and design for a variety of marketing and brand experience touch-pointsu003c/liu003enu003cliu003ePassion for the market and opportunity Zuora is pursuing, challenges the status quo, and strives for the best customer experienceu003c/liu003enu003cliu003e5 years of content u0026amp; communications experience; preferably in the technology industry and/or SaaSu003c/liu003enu003cliu003eFantastic critical thinking, agility, and attention to detailu003c/liu003enu003cliu003eJournalist or newsroom background is a plus.u003c/liu003enu003c/ulu003enu003cpu003eu003cstrongu003eBenefits*u003c/strongu003eu003c/pu003enu003culu003enu003cliu003eCompetitive compensation, company equity, and retirement programsu003c/liu003enu003cliu003eMedical, dental and vision insuranceu003c/liu003enu003cliu003ePaid holidays and “wellness” days and company wide winter breaku003c/liu003enu003cliu003eGenerous, flexible time offu003c/liu003enu003cliu003e6 months fully paid parental leaveu003c/liu003enu003cliu003eLearning u0026amp; Development stipendu003c/liu003enu003cliu003eOpportunities to volunteer and give back, including charitable donation matchu003c/liu003enu003cliu003eFree resources and support for your mental wellbeingu003c/liu003enu003c/ulu003enu003cpu003eu0026nbsp;u003c/pu003enu003cpu003eu003cemu003e*Specific benefits offerings may vary by country u003c/emu003eu003c/pu003enu003cpu003eu003cstrongu003eAbout Zuora u003c/strongu003eu003c/pu003enu003cpu003eAs the Subscription Economy leader, Zuora empowers today’s innovative companies to nurture and monetize direct, digital relationships. Our award-winning multi-product portfolio now includes Zuora Revenue, Zuora Collect and Zuora Central Platform. More recently, we’ve added subscription experience platform Zephr to our family, further expanding our capabilities to serve as an intelligent hub that monetizes the complete quote to cash and revenue recognition process at scale.u003c/pu003enu003cpu003eThrough our combination of technology and expertise, Zuora (NYSE: ZUO) helps more than 1,000 companies around the world, including BMC Software, Box, Caterpillar, General Motors, Penske Media Corporation, Schneider Electric, Siemens and Zoom nurture and monetize direct, digital customer relationships. Headquartered in Silicon Valley, Zuora operates offices around the world in the U.S., EMEA, APAC and LATAM.u003c/pu003enu003cpu003eu003cstrongu003e“ZEO” Cultureu003c/strongu003eu003c/pu003enu003cpu003eAt Zuora, we’re building an inclusive, high-performance culture that every ZEO wants to subscribe to. We want ZEOs at every level to feel valued, included, and inspired to innovate, connect and collaborate authentically as we pioneer the Subscription Economy. You’ll be empowered to think like an owner, take initiative and together, with the support of your team you’ll push each other to the next level and help transform business models everywhere.u003c/pu003enu003cpu003eTo learn more visitu003ca href=****u003c/au003eu003ca href=****is proud to be an Equal Employment Opportunity Employer.u003c/strongu003eu003c/pu003enu003cpu003eThink, be and do you! At Zuora, different perspectives, experiences and contributions matter. Everyone counts. Zuora is proud to be an Equal Opportunity Employer committed to creating an inclusive environment for all.u003c/pu003enu003cpu003eZuora does not discriminate on the basis of, and considers individuals seeking employment with Zuora without regards to, race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.u003c/pu003enu003cpu003eWe encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)zuora.com.u003c/pu003e}

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