Senior Manager Integrated Campaigns

Profile

See yourself at Twilio
Join the team as our next
Senior Manager, Integrated Campaigns
Who we are & why we’re hiring
Twilio powers real-time business communications and data solutions that help
companies and developers worldwide
build better applications and customer experiences.
Although we're headquartered in San Francisco, we're on a journey to becoming a globally antiracist company that supports
diversity, equity & inclusion
wherever we do business. We employ thousands of Twilions worldwide, and we're looking for more builders, creators, and visionaries to help fuel our growth momentum.
About the job
As a member of the Twilio Segment’s Integrated Campaign team, the Senior Manager of Integrated Campaigns is responsible for owning, developing and executing campaigns that drive pipeline generation. This individual will lead a team, and reports directly to the Director of Integrated Campaigns. This role is highly cross functional, working closely with product marketing, and sales to design end-to-end campaigns that deliver on shared objectives. You have a consistent track record of leading multi-channel campaigns with success, being collaborative and finding opportunities to strategically uplevel marketing efforts.
The ideal candidate is passionate about understanding the buyer journey at each stage of the funnel, has the ability to translate messaging frameworks into effective campaigns and thrives in a collaborative environment. You recognize the value of running an integrated campaign motion, and have the ability to think both strategically and execute at an operational level with ease.
Responsibilities
In this role, you’ll:
Lead a team with varied strengths including campaign program management, insights.
Design and implement strategic end-to-end campaigns that both engage and convert prospective buyers with a focus on specific buyer and vertical segments
Partner with product marketing on campaign themes and messaging that translate into impactful marketing campaigns
Analyze campaign performance, surface insights and provide recommendations for optimizing results
Build strong relationships with key cross functional stakeholders across sales organization to ensure campaign enablement and engagement
Develop scalable, repeatable campaign playbooks that can be scaled regionally
Serve as a strategic partner to other marketers to help shape, prioritize and operationalize campaign plans
Qualifications
Not all applicants will have skills that match a job description exactly. Twilio values diverse experiences in other industries, and we encourage everyone who meets the required qualifications to apply. While having “desired” qualifications make for a strong candidate, we encourage applicants with alternative experiences to also apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!
Required:
6 years of experience developing and executing strategic B2B demand generation programs that drive business impact
Deep understanding of marketing funnel tactics and metrics by stage
Demonstrated experience working in, with, and across key marketing functions to ensure integrated campaign assembly - AR, PR, Product and Solution Marketing, Customer Marketing, Field Marketing, Digital Marketing, Ops, etc.
Expert understanding of partnering with sales to create, refine, and measure campaign success
Strong writing skills, with the ability to communicate sophisticated ideas in simple terms with brand voice and conversion in mind
Experience partnering closely with internal creative teams and/or agency partners
Experience leading cross-functional collaboration on strategy and guide timely delivery of associated tactical work.
Outstanding communication skills, both verbal and written, with the ability to drive alignment, set expectations and strive for success
Strong project management skills and ability to use data to guide decision-making and prioritization
Excellent organizational skills and can lead across teams, projects and priorities.
Ability to establish credibility upwards and cross-functionally to drive collaboration decision making
A champion for encouraging a culture of trust through feedback, communication, and clarity.
Desired:
Hiring and developing an impactful team
Hands-on experience with marketing metrics and sales tools (ex. Excel, Looker, Salesforce) - attribution reporting is a major plus
Copywriting for B2B software companies
Paid acquisition and/or A/B testing experience
Excellent communication and presentation skills, including an ability to communicate effectively with C-level executives and a diverse array of partners.
Location
This role will be
remote, and based in the United States.
Approximately
5% travel is anticipated.
What We Offer
There are many benefits to working at Twilio, including, in addition to competitive pay, things like generous time-off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.
Twilio thinks big. Do you?
We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call
Twilio Magic
. Additionally, we empower employees to build
positive change in their communities
by supporting their volunteering and donation efforts.
So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now!
If this role isn't what you're looking for,
please consider other open positions
(Location dependent information)
*Please note this role is open to candidates outside of Colorado as well. The information below is provided for those hired in Colorado only.
*If you are a Colorado applicant:
The estimated pay range for this role, based in Colorado, is
$132,320 - $165,400.
Non-Sales: Additionally, this role is eligible to participate in Twilio's equity plan.
The successful candidate’s starting salary will be resolved based on permissible, equal opportunity factors such as skills, experience, and geographic location within the state. This role is also eligible to participate in Twilio’s equity plan and for the following benefits: health care insurance, 401(k) retirement account, paid sick time, paid personal time off, paid parental leave.
Twilio is proud to be an equal opportunity employer.
Twilio is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Additionally, Twilio participates in the E-Verify program in certain locations, as required by law.
Twilio is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at ****

Company info

Sign Up Now - MiamiCrossing.com