Associate Brand Manager - Remote Flex/Hybrid

Profile

Summary Associate Brand will support the Brand Managers in growing Brand(s) and will play an essential role in helping Flowers reach its future growth targets. He/she will work closely with Consumer Insights team to relay important information to Brand Managers in order to create the short and long term Brand strategies. Incumbent must have experience in strategic roles and have the ability to strategically craft Consumer Insights into effective Brand strategies and messaging. Positions will ultimately gain broad exposure to all functional activities within a Brand including Consumer Insights, Marketing, Sales, Supply Chain, and Finance, which will result in strengthened marketing fundamentals and a holistic approach to driving business growth. Additionally, the Associate Brand Manager must be able to connect and build strong relationships with internal and external partners on a daily basis. Ultimately, an Associate Brand Manager must be able to learn what it takes to be a Brand Manager and interact in a dynamic environment with multiple functions which will equip him/her with the appropriate skills needed to transition to a Brand Manager as a next step on his/her career path. Job Responsibilities u2022 Support the Brand Manager to manage and own Brand P&L and collaborate with cross-functional partners to set Brand strategy and make decisions that will lead to successful execution of said strategyu00a0 u2022 Provide input and insight to Brand Manager to establish short- and long-term Brand vision that aligns with Business Unit and Category strategies, determine key growth drivers, and develop consumer-specific objectives to drive profitable growth across categoryu00a0 u2022 Work closely with Brand Manager to oversee day-to-day activities at the Brand levelu00a0 u2022 Conduct regular business reviews with Brand Manager to align on growth objectives and strategic initiativesu00a0 u2022 Conduct weekly review with Brand Managers to discuss performance and constantly seek out personal growth opportunities in Brand management and cross-functional collaborationu00a0 u2022 Help the Brand Manager prepare for the Annual 3-Year Brand Planning Process Brand process and meetings; partner with meeting attendees (Consumer Insights Manager, Media & Agency Marketing Partner, Product Innovation Manager, Field Marketing Manager, Sales, Partner, Supply Chain Partner, and Finance Partner) before meetings to make meetings and process efficient and productiveu00a0 u2022 Attend weekly Brand calls with cross-functional team and follow-up on open items, solve issues live, discuss Brand opportunities, and own pulse on the Brand to determine next steps in accomplishing Brand strategy with the Brand Manageru00a0 u2022 Gather deep consumer insights from Marketing in order to formulate new strategies that will increase market share and Brand equityu00a0 u2022 Collaborate with Shopper Marketing by informing on Brand campaigns and consumer-level Brand changes; learn in-store insights and consumer reaction to campaigns and products for real-time Brand feedbacku00a0 u2022 Partner with Product Innovation Managers to ensure that Brand are constantly innovating and meeting current and future consumer needsu00a0 u2022 Align closely with Sales, Marketing, and Field Marketing to ensure Brand messaging is being properly executed in the marketplaceu00a0 u2022 Collaborate with cross-functional Sales leaders on Brand execution with customers and distributors and opportunities for new businessu00a0 u2022 Work closely with Supply Chain to understand capacity constraints, product costs, and opportunities for efficiencyu00a0 u2022 Align with Revenue Management on pricing strategies by region, product, and customer; gain insight on pricing strategy details and background to help Brand Manager make decisions on pricing guidelinesu00a0 u2022 Collaborate with Marketing to effectively leverage media spend, partnerships and sponsorships to maximize Brand performanceu00a0 u2022 Understand end consumers in respective Brand at the deepest level in order to drive strategies that are below the surface and will identify with consumersu00a0 u2022 Ensure compliance with all company policies and procedures (EEO, Sexual Harassment, Sarbanes u2013 Oxley, Safety, etc.)u00a0 u2022 Perform other duties which are deemed to be an integral part of the position, including but not limited to fulfillment of work schedules, adherence to attendance policies, and other applicable operating rules, policies and procedures. Desired Experience u2022 At least 3-5 years of relevant experience in brand management, innovation, marketing, and/or strategy development.u00a0 u2022 Previous marketing experience preferredu00a0 u2022 Previous experience in new product development, innovation, and bringing ideas to market. Desired Education u2022 MBA or equivalent experience Skills: u00a0 u2022 Ability to think like a business owner and take initiative with a passion for building brands u2022 Effective presentation and writing skills with the ability to convey a compelling and concise message to colleagues, customers, and leadership u2022 Understanding of P&Ls mechanics and top & bottom-line growth driversu00a0 u2022 Proven experience with internal and syndicated data to build meaningful recommendations, business cases and make complex decisions u2022 Ability to effectively manage complex innovation or creative projects collaboratively across functions, strategically and tactically u2022 Must have a consumer centric mindset with a desire to dive deep, understand consumer segmentation and utilize consumer insights This position is currently fully remote with the possibility of returning to the office in Thomasville, GAu00a0working in-person two to three days a week.u00a0 We offer a competitive salary and an excellent total rewards package. Please reply by 3/19/2022. Resumes are active for 30 days. Interested job seekers who successfully complete the series of pre-screening questions and who appear to possess the basic qualifications for this position may be contacted for a telephone interview. Equal Opportunity Employer/Veterans/Disability

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