Digital Marketing Analytics Professional 2 Digital Advertising Bilingual English/Spanish - Miami FL

Profile

Description

The Digital Marketing Analytics Professional 2 develops marketing strategies and delivers promotional marketing messages to consumers online with the intent of generating traffic and sales on the organization's e-commerce site through conception, coordination, and control of Internet/Digital Marketing. The Digital Marketing Analytics Professional 2 work assignments are varied and frequently require interpretation and independent determination of the appropriate courses of action.

Responsibilities

The Digital Marketing Analytics Professional 2 plans, develops, and implements internet marketing strategies to promote products/brands and services online (e.g., email, search engine, social media, display and mobile advertising, etc.). Analyzes online traffic analytics and develops actions to improve marketing campaign performance. Identifies online marketing and buying trends and insights to optimize online marketing spend and campaign performance. Develops e-marketing content and material (e.g., e-newsletters, e-magazines, website and blog content, social media accounts, etc.). Understands department, segment, and organizational strategy and operating objectives, including their linkages to related areas. Makes decisions regarding own work methods, occasionally in ambiguous situations, and requires minimal direction and receives guidance where needed. Follows established guidelines/procedures.

Required Qualifications


Associates Degree or Bachelor's degree from an accredited four-year college or university. Preferred focus in Arts or Science with an emphasis in business, marketing, computer science or information technology.
Basic knowledge of the digital space and the tools used to measure digital advertising including DoubleClick for Advertisers, Omniture, Google Analytics, and Google AdWords.
Fluency in using Microsoft Excel for data manipulation, analysis, charting, and automation.
Strong attention to detail and able to prioritize tasks and manage time effectively
Problem solving skills - Ability to identify holes in data and provide reporting solutions
Must be passionate about contributing to an organization focused on continuously improving consumer experiences
Experience working and comfortable working in a fast-paced environment with tight timelines.
Work At Home requirements (Temporary due to COVID-19): Must have the ability to provide a high speed DSL or cable modem for a home office (Satellite and Wireless Internet service is NOT allowed for this role). A minimum standard speed for optimal performance of 10x1 (10mbs download x 1mbs upload) is required. A dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Bilingual English/Spanish. Candidate selected will not be communicating in English with members.


Preferred Qualifications


Prior health insurance industry experience
Prior ad agency experience a plus
1 year of prior digital marketing experience especially in paid search, display, and paid social or related fields


Additional information


Schedule: Monday to Friday from 8 am to 5 pm, with occasional need for monthly weekend work (Once a month on Saturdays). Once a year, it will be necessary to work some late night webturns (during peak seasons - October and in December)

Training: 90 days, web based due to COVID-19

Work Location (Address): This permanent job is working from Home temporary due to Covid 19 emergency. This position will deploy to the following location at a future date: Doral Office - 11430 N.W 20th St, Miami, FL 33175


Scheduled Weekly Hours

40

Company info

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