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Digital Marketing u0026 Analytics Specialist

Location
New York City, NY, United States

Posted on
Feb 26, 2021

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:,ActualValueFromSolar:null},{QuestionName:External Title,AnswerValue:Digital Marketing u0026 Analytics Specialist,VerityZone:formtext4,QuestionType:text,ActualValueFromSolar:null},{QuestionName:Employment Type,AnswerValue:Full-time ,VerityZone:formtext16,QuestionType:radio,ActualValueFromSolar:null},{QuestionName:About Us,AnswerValue:u003cpu003eu003ca href=****target=_blank\u003e**MEMBERS ONLY**SIGN UP NOW***..u003c/au003eu0026nbsp;(NYSE: RLGY) is the leading and most integrated provider of U.S. residential real estate services, encompassing franchise, brokerage, and title and settlement businesses as well as a mortgage joint venture. Realogy’s diverse brand portfolio includesu003cstrongu003eu0026nbsp;u003c/strongu003esome of the most recognized names in real estate: u003ca href=****target=_blank\u003eBetter Homes and Gardens® Real Estateu003c/au003e, u003ca href=****target=_blank\u003eCentury 21®u003c/au003e, u003ca href=****target=_blank\u003eColdwell Banker®u003c/au003e, u003ca href=****target=_blank\u003eColdwell Banker Commercial®u003c/au003e, u003ca href=****target=_blank\u003eCorcoran®u003c/au003e, u003ca href=****target=_blank\u003eERA®u003c/au003e, u003ca href=****target=_blank\u003eSothebyu0027s International Realty®u003c/au003e. Using innovative technology, data and marketing products, best-in-class learning and support services, and high-quality lead generation programs, Realogy fuels the productivity of independent sales agents, helping them build stronger businesses and best serve today’s consumers. Realogyu0027s affiliated brokerages operate around the world with approximately 190,000 independent sales agents in the United States and more than 112,000 independent sales agents in 113 other countries and territories. u003c/pu003e u003cpu003eAt Realogy, diversity fuels success – for our company and for our employees. We strive to be the preferred company for diverse talent, committed to creating an inclusive environment that encourages everyone to succeed. u003cstrongu003eWe pursue talent u003c/strongu003e– strategic thinkers who are eager to innovate, focused on execution and accountable for results. u003cstrongu003eWe value diversity u003c/strongu003e– respecting backgrounds, cultures, perspectives.u003c/pu003e u003cpu003eYou’ll find our commitment to diversity reflected in our achievements:u003c/pu003e u003culu003e u003cliu003eForbes 2020 Best Employers for Diversity.u003c/liu003e u003cliu003eRecognized on the 2020 Human Rights Campaign u003ca href=****target=_blank\u003eCorporate Equality Index u003c/au003e.u003c/liu003e u003cliu003eRecognized for gender diversity on our board of directors by Executive Women of New Jersey and Women’s Forum of New York.u003c/liu003e u003cliu003eFirst residential real estate company to endorse theu0026nbsp;u003ca href=****Act target=_blank\u003eEquality Actu003c/au003eu0026nbsp;and fully supportu0026nbsp;u003ca href=****1447 target=_blank\u003e H.R. 1447u003c/au003eu0026nbsp;amending the Fair Housing Act to include LGBTQ as protected classes.u003c/liu003e u003c/ulu003e u003cpu003eWith diversity, we succeed together. We hope you’ll join us.u003c/pu003e u003cpu003eu0026nbsp;u003c/pu003e u003cpu003eThe Corcoran Group is a leading residential real estate brand with more than 50 offices and more than 3,300 sales associates serving Manhattan, Brooklyn, the Hamptons, the North Fork of Long Island and Shelter Island, N.Y., Delray Beach, Miami Beach, Palm Beach, West Palm Beach, Bal Harbour, 30A, Surfside, Windermere and Dr. Phillips, FL; San Francisco, CA, Lake Tahoe and Reno, NV, and Chicago, IL. The Corcoran® Brand is comprised of company owned offices, which are owned by a subsidiary of Realogy Brokerage Group LLC, and franchised offices, which are independently owned and operated. For more information about The Corcoran Group, please visitu0026nbsp;u003ca href=****target=_blank\u003ewww.corcoran.comu003c/au003e.u003c/pu003e,VerityZone:formtext36,QuestionType:textarea,ActualValueFromSolar:null},{QuestionName:EEO Statement,AnswerValue:EOE AA M/F/Vet/Disability,VerityZone:formtext34,QuestionType:textarea,ActualValueFromSolar:null},{QuestionName:State/Province/Region,AnswerValue:New York ,VerityZone:formtext25,QuestionType:single-select,ActualValueFromSolar:null},{QuestionName:City,AnswerValue:New York,VerityZone:formtext19,QuestionType:text,ActualValueFromSolar:null},{QuestionName:Company,AnswerValue:The Corcoran Group ,VerityZone:formtext1,QuestionType:single-select,ActualValueFromSolar:null}],GQId:2849,isGQResponsive:true,isActive:true,isSocialReferralJobRestricted:false,localeId:1033,AutoOptionalReqId:8796BR,Title:Digital Marketing u0026 Analytics Specialist,JobSiteId:7080,Link:****{Responsive_AdvancedCSS: /* Text Alignment */#N##N#.linkContainer.backgroundColor.LinkPadding.headerLinkContainer.ng-scope,#N#.homeFooterWrapper {#N##T#text-align: center;#N#}#N##N#/* Colors */#N##N#.mainInitialContainer .widgetSidebar,#N#.footerLink.responsiveWidth.ng-scope {#N##T#border: none;#N#}#N##N#/* Dimensions */#N##N#.gateway .welcomeBanner,#N#.gateway .welcomeBanner .welcome {#N##T#width: 100%;#N#}#N##N#.gateway .welcomeBanner div[configurable-image] {#N##T#width: 100%;#N#}#N##N#@media screen and (min-width: 900px) {#N##N##T#.gateway .welcomeBanner .welcome {#N##T##T#width: 381px;#N##T##T#max-width: 35%;#N##T##T#/*min-width: 25%;*/#N##T#}#N##N##T#.gateway .welcomeBanner div[configurable-image] {#N##T##T#width: 759px;#N##T##T#max-width: 65%;#N##T#}#N##N#}#N##N#.searchMainWrapper.ng-scope,#N#.searchMainWrapper.ng-scope .ng-scope {#N##T#width: 1200px;#N#}#N##N#.searchMainWrapper.ng-scope,#N#.searchMainWrapper.ng-scope .ng-scope,#N#.pageHeader .primaryHeaderLogoWrapperLink img {#N##T#max-width: 100%;#N#}#N##N#.gateway .welcomeBanner div[configurable-image] img {#N##T#width: 100%;#N#}#N##N#.gateway .welcomeBanner div[configurable-image] img,#N#.pageHeader,#N#.pageHeader .primaryHeaderLogoWrapperLink img {#N##T#height: auto;#N#}#N##N#@media only screen and (min-width: 900px) {#N##N##T#.gateway .welcomeBanner .welcome .welcomeLiner,#N##T#.gateway .welcomeBanner .backgroundImageWrapperLink,#N##T#.gateway .welcomeBanner div[configurable-image] img {#N##T##T#height: 245px;#N##T#}#N##N#}#N##N#/* Padding */#N##N#@media screen and (min-width: 1260px) {#N##N##T#.mainInitialContainer .widgetSidebar {#N##T##T#padding-right: 8px;#N##T#}#N##N#}#N##N#/* Margins */#N##N#.searchMainWrapper.ng-scope,#N#.searchMainWrapper.ng-scope .ng-scope {#N##T#margin: auto;#N#}#N##N#.pageHeader .primaryHeaderLogoWrapperLink img {#N##T#margin: 1em auto;#N#}#N##N#@media screen and (max-width: 1259px) {#N##N##T#.gateway .welcomeBanner div[configurable-image] img {#N##T##T#margin-left: 0;#N##T#}#N##N#}#N##N#/* Display Properties */#N##N##resumeBuilderBox {#N##T#display: none;#N#}#N##N#@media only screen and (max-width: 900px) {#N##N##T#.gateway .welcomeBanner,#N##T#.gateway .welcomeBanner .welcome,#N##T#.gateway .welcomeBanner div[configurable-image] {#N##T##T#display: block;#N##T#}#N##N#}#N##N#@media only screen and (min-width: 900px) {#N##N##T#.gateway .welcomeBanner .welcome,#N##T#.gateway .welcomeBanner div[configurable-image] {#N##T##T#display: inline-block;#N##T#}#N##N#}#N##N#/* Object Fit Properties */#N##N#.gateway .welcomeBanner .backgroundImageWrapperLink img {#N##T#object-fit: cover;#N#}#N##N#/* Position Properties */#N##N#.mainInitialContainer .widgetSidebar {#N##T#position: relative;#N##T#top: auto;#N##T#left: auto;#N##T#right: auto;#N##T#bottom: auto;#N#}#N##consent_blackbar{#N# display: block;#N# position: fixed;#N# bottom: 0;#N# z-index: 999999;#N# opacity: 1; 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Analytics Specialist to support the digital strategy, execution and optimization of Corcoran’s franchise marketing campaigns by providing data driven insights and reports and advise and assist on marketing technology and tools and initiatives. Collaborate with digital agencies, brand marketing and operations teams, technology partners and shared services in order to execute the brand strategies.u0026nbsp; The position reportsu0026nbsp;to the Director, Marketing Technologies u0026amp; Analytics, in collaboration with Franchise Marketing Director.u003c/spanu003eu003c/spanu003eu003c/spanu003eu003culu003eu003cli style=\margin-left:8px\\u003eu003cspan style=\font-size:11pt\\u003eu003cspan style=\line-height:150%\\u003eu003cspan style=\font-family:Calibri,sans-serif\\u003eWork under the guidance and direction of the Director, Marketing Technologies u0026amp; Analyticsu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003cli style=\margin-left:8px\\u003eu003cspan style=\font-size:11pt\\u003eu003cspan style=\line-height:150%\\u003eu003cspan style=\font-family:Calibri,sans-serif\\u003eDay-to-day point of contact for media agencies and publishers related to franchise digital marketing performance and data including SEO, SEM, paid social and display advertisingu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003cli style=\margin-left:8px\\u003eu003cspan style=\font-size:11pt\\u003eu003cspan style=\line-height:150%\\u003eu003cspan style=\font-family:Calibri,sans-serif\\u003eSupport campaigns to track progress, deliver performance insights and optimization recommendations based on marketing and brand goalsu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003cli style=\margin-left:8px\\u003eu003cspan style=\font-size:11pt\\u003eu003cspan style=\line-height:150%\\u003eu003cspan style=\font-family:Calibri,sans-serif\\u003eSupport in delivering on-going affiliate reporting that feature actionable insights and showcasing value/optimization in marketing efforts against KPIs defined by franchise team and individual affiliates for their market regionsu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003cli style=\margin-left:8px\\u003eu003cspan style=\font-size:11pt\\u003eu003cspan style=\line-height:150%\\u003eu003cspan style=\font-family:Calibri,sans-serif\\u003eCollaborate with Lead Generation team on campaigns and conversion strategies for affiliates to help support franchise lead gen programsu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003cli style=\margin-bottom:11px; margin-left:8px\\u003eu003cspan style=\font-size:11pt\\u003eu003cspan style=\line-height:150%\\u003eu003cspan style=\font-family:Calibri,sans-serif\\u003eCollaborate with the “transitions team” for pre and post launch digital assessment and onboarding processesu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003c/ulu003eDuties will include but not limited to:u003culu003eu003cliu003eu003cspan style=\font-size:11pt\\u003eu003cspan style=\line-height:150%\\u003eu003cspan style=\font-family:Calibri,sans-serif\\u003ePropose, create and maintain/project manage reports for marketing campaign KPIsu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003cliu003eu003cspan style=\font-size:11pt\\u003eu003cspan style=\line-height:150%\\u003eu003cspan style=\font-family:Calibri,sans-serif\\u003eInternal analysis and consolidation of vendor reportsu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003cliu003eu003cspan style=\font-size:11pt\\u003eu003cspan style=\line-height:150%\\u003eu003cspan style=\font-family:Calibri,sans-serif\\u003eCompetitive analysis and reportingu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003cliu003eu003cspan style=\font-size:11pt\\u003eu003cspan style=\line-height:150%\\u003eu003cspan style=\font-family:Calibri,sans-serif\\u003eSupport for vendor management and contract reviewu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003cliu003eu003cspan style=\font-size:11pt\\u003eu003cspan style=\line-height:150%\\u003eu003cspan style=\font-family:Calibri,sans-serif\\u003eSupport to set up and maintain audience tracking on the websiteu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003cliu003eu003cspan style=\font-size:11pt\\u003eu003cspan style=\line-height:150%\\u003eu003cspan style=\font-family:Calibri,sans-serif\\u003eSupport and consult on the implementation, engagement, improvement, and reporting of franchise and affiliate leads programsu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003cliu003eu003cspan style=\font-size:11pt\\u003eu003cspan style=\line-height:150%\\u003eu003cspan style=\font-family:Calibri,sans-serif\\u003eSupport using following Platforms, Tools, Technology:u003c/spanu003eu003c/spanu003eu003c/spanu003eu003cul style=\list-style-type:circle\\u003eu003cliu003eu003cspan style=\font-size:11pt\\u003eu003cspan style=\line-height:150%\\u003eu003cspan style=\font-family:Calibri,sans-serif\\u003eGoogle Analytics/360u003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003cliu003eu003cspan style=\font-size:11pt\\u003eu003cspan style=\line-height:150%\\u003eu003cspan style=\font-family:Calibri,sans-serif\\u003eGoogle Tag Manageru003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003cliu003eu003cspan style=\font-size:11pt\\u003eu003cspan style=\line-height:150%\\u003eu003cspan style=\font-family:Calibri,sans-serif\\u003eGoogle Search Consoleu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003cliu003eu003cspan style=\font-size:11pt\\u003eu003cspan style=\line-height:150%\\u003eu003cspan style=\font-family:Calibri,sans-serif\\u003eGoogle Adsu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003cliu003eu003cspan style=\font-size:11pt\\u003eu003cspan style=\line-height:150%\\u003eu003cspan style=\font-family:Calibri,sans-serif\\u003eFacebook Business Ads Manageru003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003cliu003eu003cspan style=\font-size:11pt\\u003eu003cspan style=\line-height:150%\\u003eu003cspan style=\font-family:Calibri,sans-serif\\u003eMS Office/G-Suite (Excel/Sheets fluency is a must)u003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003cliu003eu003cspan style=\font-size:11pt\\u003eu003cspan style=\line-height:150%\\u003eu003cspan style=\font-family:Calibri,sans-serif\\u003eSEO Tools (SEM Rush, MOZ, etc.)u003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003cliu003eu003cspan style=\font-size:11pt\\u003eu003cspan style=\line-height:150%\\u003eu003cspan style=\font-family:Calibri,sans-serif\\u003eZapieru003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003cliu003eu003cspan style=\font-size:11pt\\u003eu003cspan style=\line-height:150%\\u003eu003cspan style=\font-family:Calibri,sans-serif\\u003eWordpress, CMSBI tools (Data Studio, Looker, TapClicks, etc.) u003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003cliu003eu003cspan style=\font-size:11pt\\u003eu003cspan style=\line-height:150%\\u003eu003cspan style=\font-family:Calibri,sans-serif\\u003eWebsite fundamentals (HTML, CSS, JS, PHP, etc.)u003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003cliu003eu003cspan style=\font-size:11pt\\u003eu003cspan style=\line-height:150%\\u003eu003cspan style=\font-family:Calibri,sans-serif\\u003eCRMs and email marketing platforms (HubSpot, Sales Force, Mailchimp, etc.)u003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003cliu003eu003cspan style=\font-size:11pt\\u003eu003cspan style=\line-height:150%\\u003eu003cspan style=\font-family:Calibri,sans-serif\\u003eProject Management (Trello, Teams, Wrike, etc.)u003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003cliu003eu003cspan style=\font-size:11pt\\u003eu003cspan style=\line-height:150%\\u003eu003cspan style=\font-family:Calibri,sans-serif\\u003eFunctional knowledge Adobe CS (Photoshop, InDesign)u003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003c/ulu003eu003c/liu003eu003c/ulu003eu003cspan style=\font-size:11pt\\u003eu003cspan style=\line-height:150%\\u003eu003cspan style=\font-family:Calibri,sans-serif\\u003eu003cbu003eMinimum Requirementsu003c/bu003eu003c/spanu003eu003c/spanu003eu003c/spanu003eu003culu003eu003cli style=\margin-left:8px\\u003eu003cspan style=\font-size:11pt\\u003eu003cspan style=\line-height:150%\\u003eu003cspan style=\font-family:Calibri,sans-serif\\u003eBachelor’s Degree in marketing, IT or related field or equivalent years of experienceu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003cli style=\margin-left:8px\\u003eu003cspan style=\font-size:11pt\\u003eu003cspan style=\line-height:150%\\u003eu003cspan style=\font-family:Calibri,sans-serif\\u003e3 to 5 years’ experience, Real Estate knowledge a plusu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003cli style=\margin-left:8px\\u003eu003cspan style=\font-size:11pt\\u003eu003cspan style=\text-autospace:none\\u003eu003cspan style=\line-height:107%\\u003eu003cspan style=\font-family:Calibri,sans-serif\\u003eAnalytical, solutions-orientedu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003cli style=\margin-left:8px\\u003eu003cspan style=\font-size:11pt\\u003eu003cspan style=\text-autospace:none\\u003eu003cspan style=\line-height:107%\\u003eu003cspan style=\font-family:Calibri,sans-serif\\u003eProactive self-starter that exhibits a personal responsibility and commitment to his/her work; follow through and accountability; strong project management skillsu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003c/ulu003e,hiringOrganization:{name:Realogy,sameAs:\,@type:Organization},identifier:{name:Realogy,@type:PropertyValue,value:8796BR},jobLocation:{address:{addressCountry:USA,addressLocality:New York City,addressRegion:NY,postalCode:10065,streetAddress:\,@type:PostalAddress},@type:Place},title:Digital Marketing u0026 Analytics Specialist,@type:JobPosting,validThrough:2022-02-25T23:59:59}u003c/scriptu003e,CustomWebTrackerResponse:[],Abc:0,SolarErrorOccurred:false} capture-escaped-parsed-value=preloadResponse />

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